Building AI Foundations for the Future - Real Estate Part 1: AI Tools That Will Save You Time as a Real Estate Agent (AI 101) Intro: Let's be honest. Most real estate agents didn't get into the business because they love paperwork, marketing tasks, or spending hours drafting emails. You got into it because you love people, properties, and building a business. The good news? AI tools can now take a lot of the heavy lifting off your plate. Here's the reality: AI is moving fast. Really fast. What seemed cutting-edge six months ago is now standard, and new tools are launching every week. But here's what you need to know right now. Don't try to use everything. Pick a few tools, get comfortable with them, and integrate them into your actual workflow. That's where the magic happens. Here are the essential tools we've tested (sometimes side by side in the same meeting!) and how you can use them to reclaim your time. Never Take Meeting Notes Again: Whispr Flow Imagine never scrambling for notes after a showing or client call. Whispr Flow captures your conversations in real-time and organizes them automatically. No more forgetting key details about what the buyer mentioned or what repairs the seller wants addressed. Pro Tip: Use Whispr Flow during property tours to capture client reactions and preferences on the spot. Later, you'll have everything you need to follow up with personalized recommendations without relying on memory. Your AI Writing Assistant: Claude or Gemini Need to draft a compelling listing description? Respond to a detailed client question? Claude and Gemini are your go-to writing assistants. Claude excels at longer, more nuanced responses, while Gemini is lightning-fast for quick answers and can pull real-time information. Real-World Example: A client asks about school districts, crime stats, and commute times for three different neighborhoods. Instead of spending an hour researching, you ask Claude or Gemini to compile a comparison. You have a polished, professional response in minutes. Pro Tip: Use these tools to draft email templates for common scenarios (new listing alerts, open house invitations, post-closing thank yous), then personalize them with specific details for each client. AI gives you the framework; you add the heart.

Check out these 5 tips to give your business a boost online.

Are you trying to join the fast pace movement of TikTok but unsure how to be successful on the app? With TikTok rapidly growing in popularity, making it extremely important for a small business looking for creative ways to connect with customers. Preferred Success is here to help share 4 tips for developing a strategy for a small business on TikTok! The first step to success would be to create authentic, relevant, and informative videos. Users of TikTok are always interested in discovering new trends and creators. The "For You" page by an algorithm that factors in user information and video details like hashtags and captions. TikTok is a unique platform that brings lesser-known creators into its feed, so businesses just starting on TikTok have the ability to reach their target audience. Some small businesses have seen success with videos like behind-the-scenes footage or expert tips and tricks related to their industries. Whatever your approach is, the key to success on TikTok is authenticity. The second step would be sharing user-generated content. TikTok offers its users the ability to "stitch" and "duet" user videos, TikTok is designed for sharing personal content. It's beneficial to use TikTok's sharing abilities to make your audience part of your brand experience. The third step to success would be doing research and using the right hashtags. Not all popular hashtags relate to your business, and chasing the possibility of going viral isn't necessarily a viable social media strategy. Instead, a better idea would be to pay attention to the hashtags your target audience uses and engages with. TikTok will provide suggestions for keywords and phrases for your videos. The final tip would be to consider paid advertising. With TikTok being newer, it's a less competitive environment for paid advertising. When you feel comfortable enough to make your business stand out more, TopView ads - videos that play as soon as users open the app - are very effective at holding interest and creating conversions. TikTok also offers ads that encourage customer participation, branded hashtag challenges, and branded effects. This allows users to have fun on the app and create brand recognition. If you are interested in learning more about being successful on TikTok reach out to info@preferredsuccess.com today!

Marketing Tips For Beginners

The City of Madison’s Very Own Pizza Brutta

Four Useful Tips For Posting On Facebook

Bid on a unique, Wisconsin BROKER" license plate and help support the Children's Miracle Network!

Hi I’m Ashley Alloway! I was born in Rockford, IL but moved to Spring Green, Wisconsin at a young age. I still live in Spring Green right next to the Wisconsin River with my family and our three dogs. In my free time I love to be outdoors whether it’s walking my dog named Jake, taking the bikes out or going fishing up North. In the Winter, I love being able to go skiing so I’m very excited for that to be right around the corner. I’m also glad football season is back because my family and I do a giant fantasy football league, so it gets very competitive at family functions this time of year as you could imagine. I recently graduated from the University of Wisconsin–Whitewater (UW-W) this past May with a degree in marketing with an emphasis in experiential sports marketing. At Whitewater I was heavily involved with the American Marketing Association (AMA). Being a part of AMA was an amazing experience that I’ll never forget. I was able to work with and make an impact for real life clients. I was also able to compete in individual and team collegiate competitions. UW-W's AMA chapter has been incredibly successful over the years and won Chapter of the Year 10 years in a row. But now as I just closed one chapter of my life, I’m ready to open this next chapter and continue my success with all of you here at Preferred Success! #preferredsuccesssociety #socialmediamarketing #whatsyourbrandstory

The Internet is definitely changing how homes are sold (and marketed) By Tonya Nye RE/MAX Preferred Monona