Building AI Foundations for the Future - Real Estate
October 29, 2025
Building AI Foundations for the Future - Real Estate
Part 1: AI Tools That Will Save You Time as a Real Estate Agent (AI 101)
Intro: Let's be honest. Most real estate agents didn't get into the business because they love paperwork, marketing tasks, or spending hours drafting emails. You got into it because you love people, properties, and building a business. The good news? AI tools can now take a lot of the heavy lifting off your plate.
Here's the reality: AI is moving fast. Really fast. What seemed cutting-edge six months ago is now standard, and new tools are launching every week. But here's what you need to know right now. Don't try to use everything. Pick a few tools, get comfortable with them, and integrate them into your actual workflow. That's where the magic happens.
Here are the essential tools we've tested (sometimes side by side in the same meeting!) and how you can use them to reclaim your time.
Never Take Meeting Notes Again: Whispr Flow
Imagine never scrambling for notes after a showing or client call. Whispr Flow captures your conversations in real-time and organizes them automatically. No more forgetting key details about what the buyer mentioned or what repairs the seller wants addressed.
Pro Tip: Use Whispr Flow during property tours to capture client reactions and preferences on the spot. Later, you'll have everything you need to follow up with personalized recommendations without relying on memory.
Your AI Writing Assistant: Claude or Gemini
Need to draft a compelling listing description? Respond to a detailed client question? Claude and Gemini are your go-to writing assistants. Claude excels at longer, more nuanced responses, while Gemini is lightning-fast for quick answers and can pull real-time information.
Real-World Example: A client asks about school districts, crime stats, and commute times for three different neighborhoods. Instead of spending an hour researching, you ask Claude or Gemini to compile a comparison. You have a polished, professional response in minutes.
Pro Tip: Use these tools to draft email templates for common scenarios (new listing alerts, open house invitations, post-closing thank yous), then personalize them with specific details for each client. AI gives you the framework; you add the heart.
Research Without the Rabbit Holes: Perplexity and Comet Browser
Perplexity is a research powerhouse. Need to dive deep into zoning laws, HOA restrictions, or investment property analysis? Perplexity doesn't just give you answers, it shows you sources so you can verify and share credible information with clients.
Comet Browser takes it further by integrating AI directly into your browsing experience, making research seamless as you navigate listing sites, county records, or market reports.
Pro Tip: Before listing a unique or complex property (historic homes, commercial spaces, land), use Perplexity to research comparable sales and positioning strategies. You'll walk into the listing appointment fully prepared.
Turn Your Knowledge Into Content: NotebookLM
NotebookLM is perfect for agents who want to create educational content, neighborhood guides, or buyer/seller resources. Upload your notes, market data, or past client questions, and NotebookLM helps you turn that raw information into polished blog posts, FAQs, or social media content.
Real-World Example: You've been asked the same first-time homebuyer questions a dozen times. Upload those conversations into NotebookLM, and it'll help you create a comprehensive "First-Time Buyer Guide" you can share with future clients, positioning you as the expert.
Pro Tip: Use NotebookLM to repurpose one piece of content multiple ways. A single client consultation can become a blog post, an Instagram carousel, and an email newsletter, all with AI assistance.
Professional Video in Minutes: Google Vids
Google Vids is changing the game for video marketing. Create listing videos, client testimonials, market updates, or explainer videos using AI-generated scripts, voiceovers, and even avatars. No expensive equipment or video editing skills required.
Pro Tip: Use Google Vids to create personalized video messages for clients. A 60-second "thank you for choosing me" video after a closing goes further than any text message ever could.
Start Simple, Scale Smart
AI is powerful, but it doesn't replace the strategy and consistency needed to grow your brand. Start with one or two tools. Master them. Then add more as you get comfortable. The agents winning right now aren't using every tool available. They're using the right tools consistently.
Need help actually putting these tools to work? Preferred Success Marketing helps agents set up AI systems that actually deliver. Most agents don’t want more tools — they want more leads and less work. That’s where we come in. Whether you want a steady stream of leads through paid ad campaigns and listing promotion or prefer done-for-you newsletter email and content creation, we make it happen so you can stay focused on selling homes. Reach out to Shannon Hill, Director of Marketing & Growth at Preferred Success Marketing.
And if you're looking for a brokerage that's already ahead of the curve with built-in AI automations through Max Center and BoldTrail, RE/MAX Preferred has quickly become the go-to choice in South Central Wisconsin.
The world of real estate is changing fast, but you don't have to be left behind or feel overwhelmed. Embracing these tools is the key to working smarter, not harder.
Don’t worry about figuring this out alone. Eirik Rorvig from Think in Prompts is hosting a live webinar walking through exactly how to use these tools in your daily workflow. Register Here
See you there!
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